Pinterest is a visual discovery platform where image dimensions directly affect how much of the feed your pin occupies — and therefore how many people see it. Taller pins take up more vertical space and consistently outperform square or landscape images.
Pinterest image sizes — complete reference
| Pin type | Recommended size | Aspect ratio | Notes |
|---|---|---|---|
| Standard pin | 1000 × 1500 px | 2:3 | Best performing ratio |
| Square pin | 1000 × 1000 px | 1:1 | Less feed space than 2:3 |
| Long pin (infographic) | 1000 × 2100 px | 1:2.1 | Max ratio Pinterest shows in full |
| Profile picture | 165 × 165 px | 1:1 | Displayed as a circle |
| Board cover | 600 × 600 px | 1:1 | Square crop applied |
Why 2:3 ratio outperforms other formats on Pinterest
Pinterest's masonry grid layout rewards taller images. A 2:3 pin (1000 × 1500 px) occupies roughly 50% more vertical space in the feed than a square pin — which means it stays on screen longer as someone scrolls, increasing the chance of a tap or save.
Pinterest truncates pins taller than a 1:2.1 ratio in the feed (showing only the top portion with a "See more" prompt). For maximum impact, stay within the 2:3 to 1:2 range.
Infographic pins
Long infographics (up to 1000 × 2100 px) work particularly well on Pinterest for step-by-step guides, recipes, tutorials, and comparison charts. The key rules:
- Keep the most important content in the top 40% — this is what shows in the feed preview before the user taps.
- Add your logo or website URL at the bottom — repins will carry your branding.
- Use large, readable text — Pinterest users are on mobile, and small text is unreadable at feed size.
Resize your image for Pinterest now
Supported formats: JPG, PNG, GIF, WebP
Tips for high-performing Pinterest images
- Use JPG for photos, PNG for graphics with text — JPG keeps file sizes small for photos; PNG keeps text sharp for infographics.
- File size limit is 20 MB — keep pins under 1 MB for fast loading. Large files load slowly on mobile.
- Bright, high-contrast images perform better — Pinterest's own research shows that images with multiple dominant colours get 3.25× more repins than single-colour images.
- Avoid faces — counterintuitively, pins without human faces get 23% more repins on Pinterest (unlike Instagram, where faces perform better).
- Add text overlay — pins with descriptive text overlay get saved more because users immediately understand what the content is about.
FAQ: Pinterest image sizes
What is the best image size for Pinterest?
The best size is 1000 × 1500 px (2:3 ratio). This is Pinterest's recommended size and takes up the most feed space without being truncated. It consistently outperforms square and landscape pins.
Can I use landscape images on Pinterest?
You can, but landscape images (wider than tall) take up less vertical space in the Pinterest feed and typically get less engagement. If you have a landscape photo, crop it to 2:3 or at minimum 1:1 for better performance.
What is the maximum pin size on Pinterest?
Pinterest displays pins up to a 1:2.1 aspect ratio in full in the feed (e.g. 1000 × 2100 px). Taller images are shown cropped with a "See more" prompt. The file size limit is 20 MB.
What format should Pinterest pins be?
JPG for photos and PNG for graphics or infographics with text. Pinterest supports both formats. Use JPG quality 85–90% to keep file sizes manageable while maintaining sharpness.